With TBD.Media, a leading CTV digital advertising and media buying agency in the iGaming industry, you’ll be hitting your audience with precision and scale in no time at all.
Connected TV (CTV) Advertising is one of the fastest growing digital marketing channels, and with the help of TBD.Media, a leading CTV digital advertising and media buying agency, and world class technology, you’ll be hitting your audience with precision and scale in no time at all.
CTV Advertising is expected to reach $43bn in 2028, making it one of the fastest growing mediums in advertising.
In the US, 87% of households now have a form of connected TV device, whether it’s a smart TV, or a tablet with streaming apps.
The average ad spend increase in the past 4 years tells us more advertisers are investing in quality targeted ads across networks.
At TBD.Media, a CTV agency we’ve been running connected TV campaigns for a number of years, and we’ve seen it grow from a niche channel only reserved for select advertisers, to a cost-effective way of communicating to a mass audience, but with the precise targeting methodology that our in-house demand-side-platform delivers.
We’re of the belief that everything should be measured, so we’ll align with you on your goals pre-campaign, advise on the pitfalls, and come up with a strategy that aims to grow your brand equity. We’ve got great relationships with connected TV supply networks around the world, so growing a brand to a mass audience has never been easier.
Choosing a CTV digital agency to run your connected TV advertising, can be tough, it needs both parties to work together and find common ground in terms of goals and outcomes, otherwise, this means wasted time, advertising spend, and energy. Our paid media team will work with you from the start to define and devise a plan that works for everyone:
Define the target audience. This means understanding who is the best person to watch your ad on a smart TV or device, where do they live, how old are they, and what are their behavioural traits. That gives us the ability to target precisely through third party audiences, or lookalikes of existing customers.
What type of content do they watch? This will determine which networks are right for your audience, for example sports, entertainment, news & current affairs and so on. This might mean targeting specific channels, or a broad set of channels with an audience targeting overlay.
What are the outcomes we want to achieve. This might mean an uptake in search queries on certain devices, an increase in general overall traffic, or simply the ability to reach a broad range of people at the lowest possible cost. We’ll work with you to define these outcomes, and collectively come up with a plan.
Monitoring & Reporting. Once live, the work doesn’t stop, we’ll analyse the performance regularly and report on the performance according to our plan. We’ll advise on network, audience and creative performance, along with recommendations on adjustments as the campaign moves out of the learning phase.
We define your ideal audience first, then match them to the right networks and content, so your ad reaches the right screen, not just any screen.
We run creative on your terms, specific times of day, audiences, geo-locations, and even weather conditions, to find what truly resonates.
Using our demand-side platform’s advanced device ID mapping and stitching, we track users back to website visits and actions, not just impressions.
With frequency capping at the fore, we retarget non-converting users and existing customers with a tactical, sophisticated approach.
While CTV remains a mass-awareness medium, our tracking capability means it connects directly to measurable, funnel-wide outcomes.
One of the best things about running connected TV campaigns, compared to traditional linear TV media buys, is the flexibility of the buy, and the more efficient ways to measure success. Connected TV allows you to efficiently run creative on your terms, such as during certain times of the day, to a specific audience, geo location, weather conditions, and many more factors.
Measuring CTV is also a major benefit compared to other traditional above the line channels, using TBD.Media’s demand side platform, with advanced device ID mapping and stitching. Whilst connected TV advertising still serves as a mass awareness medium, the ability to track users back to website visits and actions, is now a reality, not only that, the ability to retarget non-converting users, or existing customers with regular offers via a tactical and sophisticated approach, with frequency capping at the fore, keeps your potential and existing customers highly engaged.
From defining your target audience and ideal networks, to campaign monitoring and performance reporting, TBD.Media can help. Whether you’re launching your first Connected TV campaign or scaling an existing one, our in-house demand-side platform and global supply network relationships ensure you’re reaching the right audience, efficiently.
iGaming CTV FAQ’s
The amount of budget required depends on your general overall strategy, a budget for a global campaign in multiple countries can vary largely depending on a campaign in a specific location designed for a local audience. Contact us for more details, and we can guide you through the process, and to devise a strategy together.
Yes, we regularly work with first party data to build audiences best suited for your brand, this might be retargeting existing customers or website users, or lookalikes of purchasers, using our advanced audience predictor method.
You’ll need access to the inventory via a demand-side advertising platform, but if you don’t have this to hand, use the contact details below and get in touch with us to discuss further.Yes! We’ve worked with numerous iGaming clients who’ve seen a massive uptake in organic and direct brand searches as a direct result of programmatic campaigns. Furthermore, it is one of the most effective ways to reactivate dormant players at a lower CPA than acquiring new ones.
Just send us an email enquiry by contacting us via the button below. Let us know your target markets (GEOs), your licensing, and your goals (Sportsbook vs Casino), and we’ll set up a strategic meeting.
Yes, depending on your licence it is possible, reach out to us for more information and possibilities.
Every campaign begins with identifying the channels and audiences that drive opportunity.
We build marketing programmes designed to grow alongside your business.
Campaigns are constantly refined to improve performance and maximise return.
We work as an extension of your team, aligning strategy with your commercial goals.
Real Results, Real Partnerships
We work closely with brands to drive measurable growth, not just deliver outputs. The results speak for themselves. From scaling acquisition to improving performance across channels, our clients trust us to deliver work that actually moves the needle.
Their affiliate and paid media teams worked with us in a clear, simple and transparent way, helping us make informed decisions while delivering against tight deadlines during one of the most important periods in the UK sporting calendar.
We were really impressed with the level of detail that TBD.Media provided, as it gave us a great insight into how tactical these campaigns can be. They really thought about our audience, budget, and overall brand awareness objectives.
Without a doubt the best agency I have had the pleasure of working with. Everyone in the team is very professional, always quick to respond and the work they produce continues to go above and beyond.
We ran a trial with TBD.Media initially. That was two years ago and they are still our exclusive digital agency leading from the front with superior support, strategic thinking and consistently hitting targets
We place a large emphasis on building high-value commercial relationships with the right people, and the TBD.Media teams deep industry expertise, professionalism and collaborative nature has ensured our partnerships to date have delivered consistently excellent results.
TBD.Media has an outstanding grasp on affiliates and digital marketing and quite frankly we’d be lost without them. The team have been a pleasure to work with and the affiliate program has far exceeded our expectations delivering each milestone on time and on budget.
Top-performing, customer-focused, data-driven agency. Friendly team who deliver excellent client service.
