Expand your reach and get in front of millions of potential customers in the places where they spend their spare time.
At TBD.Media, we’re experienced in Social Media Advertising for iGaming brands. Our team are not only knowledgeable in each platform, our experience in the industry means you’ll also get comprehensive analysis on customer quality, whether it’s META Ads, X Ads, TikTok, or Snapchat. We’ll ensure tracking and analysis is at its most robust in order to make highly informed decisions when it comes to media budget distribution.
80% of US adults aged 18–29 use Instagram, making social a major channel for reaching younger legal-age audiences.
In a 2025 study of gambling advertising on Meta in Ireland, 33.9% of accounts reached were 25–34 and 25.5% were 35–44.
Reaching adult iGaming audiences at scale across regulated markets.
As a highly experienced iGaming Digital Marketing Agency, our team have hands-on experience working for, or alongside betting/gaming/wagering operators for many years.
We’ll work alongside your team to deliver highly engaging campaigns across the social media networks like META, X (formally Twitter), TikTok and others where possible in an efficient way, safeguarding against non-compliance, and working with networks to delivery ad impressions to the highest standards.
We understand that being seen across social media is key for iGaming operators. This is where typical users spend much of their time, where they consume news, follow influencers, and get up to date sports previews.
We’ll build your campaigns with both awareness and ROI in mind. Using tracking platforms to optimise towards the best customers by interests groups, time of day analysis, creative rotation, placement type, and much more.
You know you want to drive awareness and generate new customers through social media advertising, but not sure where to start? Here’s what to think about.
Increasingly, more users are following online streamers across multiple channels. This gives us the ability to target key demographcs (often via programmatic methods) in regulated markets with compliant messaging.
Our experience in the industry gives us the edge, once we know your strategy, we’ll start to take your social ads to another level:
Not just testing creative, that’s a given, but we’ll test placement types, audiences, networks and track each one via your affiliate platform, to understand where the most value lies.
We want to measure more than in-platform conversions. From testing then comes learning. We’ll look at performance against your goals and provide insights towards supercharging them.
Typically over the course of a campaign, providing there is enough data, we’ll have a good sense of where your sweet spot is and then start to ‘double down’ whilst continuing to portion a slice of your budget towards testing and learning.
Depending on the type of activity agreed upon during the requirements phase, we’ll work with you on monitoring the impact of paid social ads on organic and direct customers.
Paid social media has many facets, and our experienced campaign managers are on hand to provide expert advice on direction, strategy, execution and budget distribution. Let us work with your existing team, or on your behalf, to put the building blocks in place for a sustainable paid social program, designed for long term growth.
iGaming Paid Social Media FAQ’s
It depends on where you want to advertise and whether you have the necessary real money gaming licence in that country. Most networks require this. Talk to us about the relevant options for your situation.
It depends on what your definition is of ‘best’, some networks like META (Facebook and Instagram) have a huge reach with potential customers, but sometimes the customer value can vary. Contact us to understand more about which networks might be right for you.
Through our demand side platforms, we’re able to place your ads alongside prominent streamers. This may include betting tipsters, or watch along iGaming streams. There are no minimum requirements with the streamer, and we can optimise towards those producing a low CPM or high view rate.
It’s opening up slowly, talk to us to see if it’s possible for your brand.
Just send us an email enquiry by contacting us via the button below. Let us know your target markets (GEOs), your licensing, and your goals (Sportsbook vs Casino), and we’ll set up a strategic meeting.
Every campaign begins with identifying the channels and audiences that drive opportunity.
We build marketing programmes designed to grow alongside your business.
Campaigns are constantly refined to improve performance and maximise return.
We work as an extension of your team, aligning strategy with your commercial goals.
Real Results, Real Partnerships
We work closely with brands to drive measurable growth, not just deliver outputs. The results speak for themselves. From scaling acquisition to improving performance across channels, our clients trust us to deliver work that actually moves the needle.
Their affiliate and paid media teams worked with us in a clear, simple and transparent way, helping us make informed decisions while delivering against tight deadlines during one of the most important periods in the UK sporting calendar.
We were really impressed with the level of detail that TBD.Media provided, as it gave us a great insight into how tactical these campaigns can be. They really thought about our audience, budget, and overall brand awareness objectives.
Without a doubt the best agency I have had the pleasure of working with. Everyone in the team is very professional, always quick to respond and the work they produce continues to go above and beyond.
We ran a trial with TBD.Media initially. That was two years ago and they are still our exclusive digital agency leading from the front with superior support, strategic thinking and consistently hitting targets
We place a large emphasis on building high-value commercial relationships with the right people, and the TBD.Media teams deep industry expertise, professionalism and collaborative nature has ensured our partnerships to date have delivered consistently excellent results.
TBD.Media has an outstanding grasp on affiliates and digital marketing and quite frankly we’d be lost without them. The team have been a pleasure to work with and the affiliate program has far exceeded our expectations delivering each milestone on time and on budget.
Top-performing, customer-focused, data-driven agency. Friendly team who deliver excellent client service.
