Scale your player acquisition with the agency that understands the wagering sector from both sides of the coin.
At TBD.Media, we transform your iGaming affiliate strategy into a powerful engine for brand growth. Whether you are launching a new online casino or scaling an established sportsbook into new regulatory jurisdictions, our team combines deep industry heritage with data-driven performance marketing to acquire high-value, depositing players.
We’ve managed multiple igaming affiliate programmes, from established blue chip public companies, to start ups since launching in 2021.
We know all there is to know. Our affilliate management team have worked in senior positions for igaming operators globally.
Our team can manage programmes in the UK, Australia, North America, South America, Europe, Africa, and LATAM.
We don’t just know digital marketing; we know betting and gaming. We’ve mastered our craft in the hyper-competitive iGaming space, giving your brand an unfair advantage in a market where every CPA counts.
“TBD.Media has an outstanding grasp on affiliates and digital marketing and quite frankly we’d be lost without them. The team have been a pleasure to work with and the affiliate programme has far exceeded our expectations delivering each milestone on time and on budget.” — Tristan Wooton, Director of Growth, Fitzdares
TBD.Media Partner Platform
If you’re just starting your tracking journey, and require a low cost, easy to use platform specifically for your brand. The TBD.Media Partner Platform is the ideal affiliate tracking solution.
We believe we’re an extension of your marketing team, providing instant expertise in a critical performance channel.
If you are starting from scratch, we take care of the heavy lifting. We recommend and integrate the most robust affiliate tracking software for your budget (such as Income Access, NetRefer, or MyAffiliates), ensuring it syncs perfectly with your wider marketing technology and reporting infrastructure.
In iGaming, getting your terms wrong can threaten your licensing and stunt long-term growth. We work closely with your legal teams to establish fair, compliant terms and conditions that protect your business across multiple regulatory jurisdictions (including the UKGC, MGA, and emerging markets).
We handle the outreach, terms negotiation, and strict due diligence required to onboard new partners safely. Crucially, we continually monitor traffic quality and implement stringent checks to protect your brand from affiliate fraud and non-compliant marketing practices.
Strong relationships are the bedrock of the iGaming affiliate community. By partnering with us, you gain access to connections nurtured over 20 years. We handle the labour-intensive day-to-day communications, quick dispute resolutions, and transparent performance reporting.
Experts in the igaming field
Our performance marketing team is distributed to support global programmes. With experts like Dennis ter Harmsel (Head of Performance Marketing) based in the Netherlands, we are perfectly positioned to navigate complex European markets alongside global campaigns.
Whatever stage you are at with your affiliate management journey, talk to us about how we can help when it comes to acquisition, tracking, strategy, general consulting, and anything in-between.
iGaming Affiliate Management FAQ’s
Due to the regulatory complexities of the betting sector, iGaming affiliate management is highly specialised. It involves recruiting high-quality partners, negotiating commission structures, ensuring strict marketing compliance, analysing traffic quality to prevent fraud, and nurturing relationships to secure premium, above-the-fold placement for your brand on top affiliate sites.
Yes. We have hands-on experience with all major iGaming-specific affiliate management tools (such as Income Access, NetRefer, MyAffiliates, and Cellxpert) as well as industry-agnostic tracking software.
Compliance is baked into our onboarding and BAU processes. We actively monitor affiliate promotional methods, ensure adherence to local advertising standards, and enforce strict T&Cs so your operating licences are never put at risk.
Every campaign begins with identifying the channels and audiences that drive opportunity.
We build marketing programmes designed to grow alongside your business.
Campaigns are constantly refined to improve performance and maximise return.
We work as an extension of your team, aligning strategy with your commercial goals.
Real Results, Real Partnerships
We work closely with brands to drive measurable growth, not just deliver outputs. The results speak for themselves. From scaling acquisition to improving performance across channels, our clients trust us to deliver work that actually moves the needle.
Their affiliate and paid media teams worked with us in a clear, simple and transparent way, helping us make informed decisions while delivering against tight deadlines during one of the most important periods in the UK sporting calendar.
We were really impressed with the level of detail that TBD.Media provided, as it gave us a great insight into how tactical these campaigns can be. They really thought about our audience, budget, and overall brand awareness objectives.
Without a doubt the best agency I have had the pleasure of working with. Everyone in the team is very professional, always quick to respond and the work they produce continues to go above and beyond.
We ran a trial with TBD.Media initially. That was two years ago and they are still our exclusive digital agency leading from the front with superior support, strategic thinking and consistently hitting targets
We place a large emphasis on building high-value commercial relationships with the right people, and the TBD.Media teams deep industry expertise, professionalism and collaborative nature has ensured our partnerships to date have delivered consistently excellent results.
TBD.Media has an outstanding grasp on affiliates and digital marketing and quite frankly we’d be lost without them. The team have been a pleasure to work with and the affiliate program has far exceeded our expectations delivering each milestone on time and on budget.
Top-performing, customer-focused, data-driven agency. Friendly team who deliver excellent client service.
