Digital Out Of Home Advertising, or DOOH Advertising for short, is getting bigger by the day and at TBD.Media, we understand the need for brands to be front-and-centre when it comes to prominent, high footfall awareness based digital out of home, vs tactical digital billboards, designed to target specific people at specific times.
Are you ready to innovate your approach to advertising in the digital age with a Digital Out Of Home (DOOH) Agency? Contact TBD.Media, the leading iGaming digital agency, and let’s start crafting engaging content and impactful campaigns together.
Digital Out Of Home is growing in line with rapidly innovative ad infrastructure.
It’s now estimated that 25% of spend from all programmatic channels is attributed to DOOH.
Studies suggest people are recalling DOOH ads more than static ads (26%).
If you live in most highly populated areas of the world these days, you can’t move for digital out of home billboards, they’re everywhere. From the smaller scale boards such as screens at gas stations, medium scale transit hub signs across transport networks with digital ads across stations and platforms, then large digital billboards at major pedestrian intersections, there’s usually a solution to cater for most advertisers. Due to the increase in digital ads bought programmatically and in real time, DOOH advertising also doesn’t need to break the bank when it comes to your marketing budget.
We manage DOOH campaigns via our in-house demand side platform, with our programmatic team able to buy inventory anywhere around the globe.
Tell us the vision for your brand being up in lights, and we’ll make it happen.
View our case study for PlayStar Casino here, detailing how we were able to track users back to the brand and assign an ROI.
Our Approach To DOOH
There are several things to consider when it comes to choosing what type of digital outdoor advertising you need:
Determining who this is and who you want them to be needs to align with your DOOH strategy. If your customers only live in one geographic location and there’s no reason to move outside of this area in the immediate term, then it makes sense to stay where you are and gain market share by utilising a digital out of home strategy.
Thinking about your ideal customer, what is it that you want to achieve by advertising outside, it might be additional brand recall, an increase in organic traffic in the area you are advertising in, or it might be to get in front of potential customers in a large scale as part of a larger marketing strategy.
Thinking about how much budget you have will force you to evaluate your DOOH strategy, for example spending all of your budget in Times Square might not be the best use of your DOOH budget vs consistency advertising in the New York Subway.
What does success mean to you when it comes to advertising outdoor digitally? It might be that you want users to interact directly with an outdoor board, or you may want to see an increase in organic and direct website visitors generally, or specifically in a city where your ads are most seen. Or simply it could be for PR and public perception, whatever the reason, have this clearly defined when it comes to measuring what success looks like.
Working with TBD.Media, and one of the world’s most advanced and sophisticated demand side platforms, we’ll work with you to come up with a strategy targeting the right people, at the right time, in the right place. The variations in placements now means the DOOH is becoming more tactical than ever, from large billboard ads on the side of highways, to smaller scale digital signage in specific locations such as transit hubs, sports or retail venues, to entertainment settings.
As a digital marketing agency, we see every day the impact of large scale awareness based digital advertising has on performance channels. Our goal is to take your plan and build meaningful and realistic goals off the back of a targeted and sophisticated plan, we don’t just offer advertising channels; we provide insights. Using our expertise in digital ooh, and online advertising to understand the effectiveness of your campaigns. Our team uses third-party data and brand studies to tailor strategies that align with your objectives, ensuring each ad specifically addresses your goals.
Global outdoor advertising expected to reach a market value of $38 billion by 2032, compared with a market value of $23.9 billion in 2022 which is largely driven by Digital Out Of Home Advertising.
Yes! If you are able to advertise in your chosen target market. There are some restrictions, but many networks allow casino and sportsbook brands to advertise. Often entertainment venues, roadside billboards, and taxi tops are perfectly suited to iGaming brands.
Every campaign begins with identifying the channels and audiences that drive opportunity.
We build marketing programmes designed to grow alongside your business.
Campaigns are constantly refined to improve performance and maximise return.
We work as an extension of your team, aligning strategy with your commercial goals.
Real Results, Real Partnerships
We work closely with brands to drive measurable growth, not just deliver outputs. The results speak for themselves. From scaling acquisition to improving performance across channels, our clients trust us to deliver work that actually moves the needle.
Their affiliate and paid media teams worked with us in a clear, simple and transparent way, helping us make informed decisions while delivering against tight deadlines during one of the most important periods in the UK sporting calendar.
We were really impressed with the level of detail that TBD.Media provided, as it gave us a great insight into how tactical these campaigns can be. They really thought about our audience, budget, and overall brand awareness objectives.
Without a doubt the best agency I have had the pleasure of working with. Everyone in the team is very professional, always quick to respond and the work they produce continues to go above and beyond.
We ran a trial with TBD.Media initially. That was two years ago and they are still our exclusive digital agency leading from the front with superior support, strategic thinking and consistently hitting targets
We place a large emphasis on building high-value commercial relationships with the right people, and the TBD.Media teams deep industry expertise, professionalism and collaborative nature has ensured our partnerships to date have delivered consistently excellent results.
TBD.Media has an outstanding grasp on affiliates and digital marketing and quite frankly we’d be lost without them. The team have been a pleasure to work with and the affiliate program has far exceeded our expectations delivering each milestone on time and on budget.
Top-performing, customer-focused, data-driven agency. Friendly team who deliver excellent client service.
