As an experienced iGaming digital agency and certified Google Partner, we drive high-value traffic to your sportsbook, casino, or affiliate portal.
At TBD.Media, we specialise in iGaming PPC (Pay-Per-Click) management, offering a comprehensive range of paid search services to elevate your player acquisition strategy. We understand how to navigate the complex compliance landscape of gambling advertising across Google Ads, Apple Search Ads (ASA), and Bing Ads to drive high-value traffic to your brand.
Ad impressions served across premium sports and entertainment inventory every month
Average CPA improvement for iGaming campaigns. Growth doesn’t come from isolated tactics. It comes from connected systems.
Territories covered across global iGaming markets
Our dedicated team employs highly effective paid search strategies, from meticulous keyword research—identifying the exact terms bettors and casino players are searching for, to crafting compelling, compliant ad copy designed to entice and convert.
As a leading iGaming PPC agency, we understand the nuances of managing high-budget betting campaigns. Whether you are looking to drive app installs, boost casino registrations, or increase your volume of First Time Depositors (FTDs), we are committed to delivering results that align with your aggressive growth goals.
Whether it’s refining your search text ads, launching Google App Campaigns (UAC) for a new betting app, or analysing your cost-per-acquisition (CPA) performance, our approach is data-driven and results-oriented. Our agency services encompass everything from Google Search and the Google Display Network to Apple Search Ads and Bing Ads, ensuring your iGaming brand captures high-intent traffic across all major search engines.
You’ve built a world-class casino or betting platform—now you need high-value players to see it. However, paid search in the iGaming sector is uniquely challenging. Strict advertising policies, high keyword costs, and fierce competition mean that mismanagement can quickly lead to depleted budgets and rejected ads.
We specialise in getting gambling accounts certified, adhering to local regulations (such as the UKGC, MGA, or regional US state laws), and structuring campaigns that deliver the best possible return on ad spend (ROAS). The right management means effective spending, rigorous A/B testing of offers (e.g., free spins vs. deposit matches), and ascertaining the highest LTV (Lifetime Value) players for your brand.
You know you need highly targeted traffic to drive deposits, but before launching your pay-per-click advertising, consider the following:
We run high-intent paid search campaigns across every platform your players use.
Paid search in iGaming is uniquely challenging — strict policies, high keyword costs, and fierce competition mean mismanagement can drain budgets fast.
We rigorously A/B test offers to identify what actually converts, not just what looks good on paper.
Every decision is grounded in performance data, ensuring campaigns improve toward your target CPA with clarity and confidence.
We identify your highest LTV players and double down on the keywords and campaigns that deliver them.
We implement robust tracking so post-deposit conversion data feeds back into ad platforms, helping their algorithms find you more paying customers.
Placements
From ad hoc consultancy and under-the-hood account audits, to keyword planning, budget forecasting, and complex conversion pixel implementation, TBD.Media can help. Whether setting up a new PPC campaign from scratch or overhauling an underperforming account, our Google Partner status ensures you are in safe hands. We’ve worked with multiple operators and affiliates in a number of regulated markets worldwide, so we know the absolute do’s and don’ts of gambling PPC.
Maximise ROI with Expert PPC Management Our PPC managers are adept at crafting automated bidding strategies to ensure optimal use of your marketing budget. With TBD.Media, you’re not just getting a service; you’re gaining a partner dedicated to your player acquisition success. Being based in the UK, Australia, and the US, our team is perfectly set up to manage campaigns at a local, compliant level, or scale them across the globe.
From ad hoc consultancy and under-the-hood account audits, to keyword planning, budget forecasting, and complex conversion pixel implementation, TBD.Media can help. Whether setting up a new PPC campaign from scratch or overhauling an underperforming account, our Google Partner status ensures you’re in safe hands.
iGaming PPC FAQ’s
Unlike standard e-commerce, advertising real-money gambling is heavily restricted by search engines. Google, Apple, and Bing all require specific licenses and certifications before ads can be shown. Furthermore, navigating disapproved ads, maintaining strict geo-targeting, and competing against massive operator budgets require specialist knowledge.
Not necessarily, but you must be realistic. Because iGaming keywords are highly competitive, a very small budget will struggle to exit the learning phase on automated bidding strategies. However, with proper management, guidance, and tracking, you can start with a targeted, niche approach (such as focusing on specific long-tail sports or game titles) and scale your investment as you see a return on FTDs.
Not currently as it stands. ChatGPT Ads like many others such as Gemini, are not allowing iGaming operators to advertise as it currently stands.
Just send us an email enquiry by contacting us via the button below. Let us know your target markets (GEOs), your licensing, and your goals (Sportsbook vs Casino), and we’ll set up a strategic meeting.
Every campaign begins with identifying the channels and audiences that drive opportunity.
We build marketing programmes designed to grow alongside your business.
Campaigns are constantly refined to improve performance and maximise return.
We work as an extension of your team, aligning strategy with your commercial goals.
Real Results, Real Partnerships
We work closely with brands to drive measurable growth, not just deliver outputs. The results speak for themselves. From scaling acquisition to improving performance across channels, our clients trust us to deliver work that actually moves the needle.
Their affiliate and paid media teams worked with us in a clear, simple and transparent way, helping us make informed decisions while delivering against tight deadlines during one of the most important periods in the UK sporting calendar.
We were really impressed with the level of detail that TBD.Media provided, as it gave us a great insight into how tactical these campaigns can be. They really thought about our audience, budget, and overall brand awareness objectives.
Without a doubt the best agency I have had the pleasure of working with. Everyone in the team is very professional, always quick to respond and the work they produce continues to go above and beyond.
We ran a trial with TBD.Media initially. That was two years ago and they are still our exclusive digital agency leading from the front with superior support, strategic thinking and consistently hitting targets
We place a large emphasis on building high-value commercial relationships with the right people, and the TBD.Media teams deep industry expertise, professionalism and collaborative nature has ensured our partnerships to date have delivered consistently excellent results.
TBD.Media has an outstanding grasp on affiliates and digital marketing and quite frankly we’d be lost without them. The team have been a pleasure to work with and the affiliate program has far exceeded our expectations delivering each milestone on time and on budget.
Top-performing, customer-focused, data-driven agency. Friendly team who deliver excellent client service.
