Work with specialist iGaming programmatic display and video advertising agency TBD.Media to take your player acquisition and retention to another level.
Utilising world-leading demand-side platforms (DSPs) integrated with premier sports, entertainment, and gaming publishers, we demystify the nuances of media buying. Using first-party data and compliance-first strategies, we place your casino or sportsbook brand right in front of high-value players.
Ad impressions served across premium sports and entertainment inventory every month
Average CPA improvement for iGaming campaignsGrowth doesn’t come from isolated tactics. It comes from connected systems.
Territories covered across global iGaming markets
Put simply, programmatic display and video advertising is the automated buying of ad space on websites and apps. For iGaming brands, this means serving static images, animated HTML5, or video pre-roll adverts across premium sports news sites, live score apps, and entertainment hubs.
Whether it’s a dynamic ad featuring live odds for an upcoming football match, or a high-impact video showcasing a new slot release, programmatic allows media buyers to bid in real-time. This ensures your sports betting or casino brand secures premium placements (such as half-page banners, interstitial app ads, or large billboards) to reach targeted audiences precisely when they are most engaged.
How you measure the success of an iGaming programmatic campaign depends on where your brand is in its lifecycle. Are you looking to drive First Time Depositors (FTDs), boost your gross gaming revenue (GGR), or reactivate dormant players? From there, we work backwards to implement a cohesive strategy.
Keep in mind: All of these strategies rely on a robust tracking setup, strict adherence to geo-compliance, and compelling creative. Tracking and creative implementation are the cornerstones of our iGaming programmatic campaigns at TBD.Media.
Through TBD.Media’s in-house DSP, we access premium iGaming inventory matched to your brand across the platforms that matter most.
Programmatic only works when it’s grounded in data, tracking, and constant refinement, not just spend.
We continuously test creative, placements, and audiences to uncover what actually drives FTDs and player engagement, not just impressions.
Every decision is grounded in real-time bidding data and performance signals, ensuring campaigns improve with clarity and confidence.
We identify top-performing inventory and audiences, doubling down while cutting spend on underperforming placements to maximise return.
We tailor strategy to where your brand sits in its lifecycle , whether that’s driving FTDs, boosting GGR, or reactivating dormant players, so campaigns connect with your broader acquisition and retention goals.
Through TBD.Media’s in-house DSP, we access an abundance of inventory perfectly suited to iGaming operators. Whether you want to appear on top-tier sports publishers like The Athletic, ESPN, or Racing Post, or achieve maximum global eyeballs on high-traffic apps, we match your brand with the right inventory:
From full-funnel strategy, DSP setup, and creative production, to compliance-first geo-fencing and age-gating, TBD.Media, an in-house DSP operator, can assist with launching or scaling your iGaming programmatic display and video campaigns.
iGaming Programmatic FAQ’s
No. While iGaming is heavily reliant on affiliates and paid search, display and video is an awareness and assist medium. Relying on post-view attribution, it acts much like TV advertising but with granular measurement, feeding the top of your funnel and assisting your ‘last click’ affiliate and PPC conversions.
Given the flexible nature of this channel, you don’t need millions to get started. However, because the iGaming space is highly competitive, you will want to generate a substantial volume of impressions over a sustained period to see a tangible impact on registrations and FTDs.
Yes! We’ve worked with numerous iGaming clients who’ve seen a massive uptake in organic and direct brand searches as a direct result of programmatic campaigns. Furthermore, it is one of the most effective ways to reactivate dormant players at a lower CPA than acquiring new ones.
Just send us an email enquiry by contacting us via the button below. Let us know your target markets (GEOs), your licensing, and your goals (Sportsbook vs Casino), and we’ll set up a strategic meeting.
Every campaign begins with identifying the channels and audiences that drive opportunity.
We build marketing programmes designed to grow alongside your business.
Campaigns are constantly refined to improve performance and maximise return.
We work as an extension of your team, aligning strategy with your commercial goals.
Real Results, Real Partnerships
We work closely with brands to drive measurable growth, not just deliver outputs. The results speak for themselves. From scaling acquisition to improving performance across channels, our clients trust us to deliver work that actually moves the needle.
Their affiliate and paid media teams worked with us in a clear, simple and transparent way, helping us make informed decisions while delivering against tight deadlines during one of the most important periods in the UK sporting calendar.
We were really impressed with the level of detail that TBD.Media provided, as it gave us a great insight into how tactical these campaigns can be. They really thought about our audience, budget, and overall brand awareness objectives.
Without a doubt the best agency I have had the pleasure of working with. Everyone in the team is very professional, always quick to respond and the work they produce continues to go above and beyond.
We ran a trial with TBD.Media initially. That was two years ago and they are still our exclusive digital agency leading from the front with superior support, strategic thinking and consistently hitting targets
We place a large emphasis on building high-value commercial relationships with the right people, and the TBD.Media teams deep industry expertise, professionalism and collaborative nature has ensured our partnerships to date have delivered consistently excellent results.
TBD.Media has an outstanding grasp on affiliates and digital marketing and quite frankly we’d be lost without them. The team have been a pleasure to work with and the affiliate program has far exceeded our expectations delivering each milestone on time and on budget.
Top-performing, customer-focused, data-driven agency. Friendly team who deliver excellent client service.
